Apr 18, 2022
In General Discussion
The attention of consumers who no longer Ivory Coast Phone Number List have mental space for more advertising impacts. But it's not all bad news: science is on our side! For decades, marketers Ivory Coast Phone Number List could only use trial and error to try to get inside consumers' heads and figure out which advertising strategies worked best. But now, we can literally look inside their brains and get a sense of what they're thinking. How? Thanks to neuromarketing . Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. What is neuromarketing? Neuromarketing Is a discipline that applies neuroscience to the Iory Coast Phvone Number List field of marketing to try to find out how the brain of consumers works and how we can activate it to Ivory Coast Phone Number List promote our brand, both at the level of promotional messages and the design of our products. Neuromarketing therefore provides a scientific dimension to marketing and advertising , Ivory Coast Phone Number List since it is based on carrying out experiments in laboratories applying the scientific method to learn more about how our brain works in situations related to the purchase of products. Neuromarketing techniques in order to know what is happening in the brain and nervous system of consumers, neuromarketing Uses a variety of : this technique identifies the areas of the brain with the highest activity. To do this, a series of electrodes are placed on the scalp Ivory Coast Phone Number List that record the electrical variations. Functional magnetic resonance imaging : with this technique we can obtain images of the brain while it performs an activity or receives Ivory Coast Phone Number List external stimuli to see with great precision which areas of the brain are activated. Its great drawback is that it has a very high cost. Eye tracking or eye-tracking . This technique consists of following eye movements and other factors such as pupil dilation or blinking using high-speed cameras. In this way it is possible to see where a person is directing their gaze and assess the interest generated by different stimuli. The electrical conductance of the skin.