This article will compare and analyze NetEase Snail Reading and WeChat Reading in three scenarios: before reading, during reading and after reading, and try to find the possible development direction of NetEase Snail Reading. I. Overview NetEase Snail Reading is a new reading product launched by NetEase. This reading app can read for one hour for free every day. It focuses on the in-depth reading of high-quality published books in the dimension of "time is paid". NetEase Snail Reading is committed to building a three-dimensional and all-round mobile reading community to meet the personalized reading needs of users at different reading levels. WeChat Reading is
an official reading application based on the WeChat relationship chain. While providing the ultimate reading experience, it recommends suitable books for users, and can view the reading status of WeChat friends, discuss with friends about the books they phone number list are reading, etc. Analysis purpose: To compare and analyze NetEase Snail Reading and WeChat Reading, and explore the possible development direction of NetEase Snail Reading. Analysis time: December 25, 2018 OS: Android 6.0.1 2. Comparative analysis 2.1 Functional structure diagram Netease snail reading Snail Reading and WeChat Reading are divided into 4 tab navigations. Except for the same "I" and "
Bookshelf/Desk", NetEase Snail Reading has set up "Leading" and "Category" navigation respectively. The books users read are more from Recommended by reading experts (lead reading) and popular recommendation (on the reading list/new book list), and focus on building the leading reading function, hoping to build this into a circle of reading experts; while WeChat reading additionally sets "discovery" and "ideas" navigation , pay more attention to the interaction between friends. 2.2 Before reading The main needs of users before reading are to find books and read book reviews. Both apps can find books and read book reviews, but the main ways are