hat their notes were not included and the traffic telemarketing list was poor. So how can you run your own Xiaohongshu professional account well? Today, Qingfeng, a senior from our content villa, has compiled an article to answer the questions for your friends.
maintain the popularity of professional accounts;
Recording of notes after they are published;
Choose the time when the note will be published;
Appropriate use of sweepstakes tools;
Appropriate first images and titles can increase exposure;
Prepare high-quality graphic content in advance to increase page views;
Co-operation articles should be forwarded with caution;
Avoid account violations.
1. Maintain the popularity of professional accounts
It is recommended that the professional account should update the notes daily. If the energy is limited, the notes must be updated within 2-3 days, otherwise it will be difficult to maintain the popularity of the account.
Deleting notes has no effect on the account (except for deleting notes continuously for a short period of time). If the note data is not good, it is actually telemarketing list
hidden and only visible to individuals, keeping the high-quality and beautiful data of the homepage of the professional account, and increasing the attention rate. Articles that violate the regulations should first try to appeal, and then they will be modified after one unsuccessful appeal. If the article is modified twice, it still violates the rules and can be deleted or hidden.
2. Recording after the notes are published
Strictly speaking, there is actually no concept of recording. There is no doubt that the notes can be displayed normally without breaking the rules.
The Xiaohongshu platform follows the exposure principle of thousands of people and thousands of faces. Everyone’s search results for keywords are different. Xiaohongshu’s search algorithm will introduce more and more personalized recommendation factors. In other words, under the distribution logic of thousands of people and thousands of faces, it is not guaranteed that every note will appear on everyone's discovery page and search page, so many notes cannot be read by unfamiliar accounts when some conditions set by the platform are triggered. found.
This is also a question of "active and passive". The platform exposes each compliance note actively, which is also called "collection". The notes are passively searched, and they are only fan behaviors. When the number of fans reaches a certain number, the traffic restrictions of the platform can almost be ignored. This is also an important reason for creating a private domain. I will discuss it in detail in the future. Then there is the fact that the ranking of note popularity is not displayed, and not every note can be searched.
3. Choose the time to publish the notes
The article publishing time is only for reference. You can also refer to the peak time of traffic in the station. Weekdays: morning, noon, and evening are the peak traffic, holidays, weekends, and weekends. The peak traffic in the station is around 7-8 in the morning, and around 12-14 at noon at 18:00 Before and after, and before and after 18-23 o’clock in the evening, the focus is still to do a post test according to the general rest and relaxation time of the product for the crowd, in order to obtain the most accurate release time for your product.
4. Appropriate use of lottery tools
Explain the problem of lottery in two levels.
1) From the platform level, it is not recommended that you use lottery tools frequently. It is not uncommon for users to pay attention to the topic of "lottery" and use group control to participate in lottery activities. As a result, the users attracted by the lottery are not real fans. Brands provide clear user value.
2) From the account level, if you make good use of the special lottery function of the professional account, it will not only help the professional account to create a beautiful appearance of fans, but if the traffic feedback effect brought by the prize is outstanding. Screening out the real intended users through data that is much higher than normal articles in the past is also helpful for the improvement of background visitors, and promotes survival and conversion.
It is suggested that you can use the notes of the lottery and experience officials as the top notes of the professional account. If the prizes are attractive, you can intercept the passing users who enter the homepage through a certain note, and also allow the old fans to be promoted for the second time.
5. Appropriate first images and titles can increase exposure
The problem of clicking, the user swipes from the discovery page to the note → clicks to read the note, click rate = reading volume/exposure volume, it can be understood that the note is exposed to the discovery page of 100 people, and 10 people choose to click after seeing the note, then click The rate is 10%. The click-through rate of different industries and products or the form of the first