If the campaign gives good results, we can modify the amounts. Focus on a single type of Buyer Persona . Covering too much can be a difficult mountain to climb, so in times of crisis it is recommended that we focus on the one with the highest probability of selling. Incentivize customers . We must consider that we are not the only ones with problems, so within our possibilities we have to reward customers with discounts, promotions or other incentives. Increase promotion . In difficult times it is very important not to decrease publicity; but keep in mind that in today's world it is not necessary to make a large investment for this.
We can use the networks to constantly advertise our brand, and therefore, our products or services. Expand our horizon . Although we can see where our customers are, it is also possible to executive email list detect potential customers. For example, in the case of car dealerships, no one would think of buying a vehicle in times of crisis; but it turns out that the field sector requires transportation and trucks, so we have to see beyond our eyes. Take care of our market . This is the purpose of every business, but in the face of the crisis it becomes difficult, but not impossible! We can work digitally, offering our audience the chance to continue enjoying what they like about us.
Such is the case of restaurants, cafeterias or food outlets that can "pamper" their customers through delivery; This way they don't neglect their market while keeping sales active. attract customers in times of crisis Other strategies to attract customers There are other recommendations to be able to attract customers in times of crisis and thus increase the opportunities to add and maintain the customers we already have. Have an action plan . It's not just looking for clients and that's it. Before starting a customer search it is important how we will act afterwards; so we must prepare an action strategy to increase the possibilities.