To create a shoppable post, e-commerce business owners can add shoppable tags on an existing or new social media marketing campaign with pricing and brief product descriptions. Once done, a shoppable should look like this: This image showcases how shoppable posts work when a consumer finds something they like while browsing on social media. Instead of going to a brand’s e-commerce website, this unique feature on social media allows consumers to Real Estate Photo Editing purchase any products advertised on social media marketing campaigns that they have encountered on their newsfeed. With more than half of the world’s population now using social media, shoppable posts are a digital marketing trend that is here to stay. Expect more people to shop on social media as the average social media usage increases.
3. Gamification Another digital marketing trend that has been popular for a while now is gamification. Using video game elements for digital marketing, interacting and communicating with customers become more engaging. Since the age of consumers is getting younger as time passes, implementing gamification is a terrific way to appeal to younger consumers and stand out from competitors. The following are some tips to help you optimize your gamification digital marketing campaigns. Game mechanics should be simple Create a sense of urgency by adding a countdown Provide better rewards to encourage players to level up The entire game should be fun, so players can enjoy it for a long time 4. Marketing Automation Marketing automation, also known as automated technology for digital marketing, is another digital marketing trend that has been a great help for employees. With marketing automation managing tedious and repetitive tasks on employees’ behalf, they will have more time to focus more on other aspects of the business. Businesses that use marketing automation have better operations than others since they are now experiencing little to no human errors.
Listed below are some ways to use marketing automation. Create and automatically build an email list Segment contact list according to behavior, interest, and other demographics. 5. Chatbots And Virtual Assistants With the fast pace of life, customers now expect to receive a quick response from brands. Consider using chatbots and virtual assistants instead of replying to each customer, one by one. These two are forms of artificial intelligence (AI) that messaging apps use to help businesses interact, connect, and communicate with potential customers when they are away or too busy to send a reply. However, when using chatbots and virtual assistants as part of your customer service, you have to make sure the way these responses sound as natural and conversational as possible. 6. User-Generated Content (UGC) User-generated content is content from customers to showcase their support and interest in brands. Publishing and sharing images, videos, reviews, and audio recordings online are a few examples of UGC.