If you have plans to create (or redesign) a website or blog, you will probably want to turn to responsive design technology. You do not know this term? A few explanations are in order… The principle of responsive design illustrated Since an image is often much more meaningful than a concept, here is an illustration to help you understand the principle of responsive design through an analogy between the content of your website and… water! Content-is-like-water-1980Illustration by Stephanie Walter To put it simply: whatever the medium used to view the content of your site, it will adapt to the “container”. The columns and images will adjust to the size of the screen, and the navigation menu will be presented in the most accessible way for the user (horizontal or side menu on a PC vs drop-down menu for a tablet size, for example.
Want to try it out? If you are viewing this article on a computer, you can have fun minimizing the reading window: the elements will automatically reorganize on the page to provide you with optimal browsing comfort. No need to zoom in and out tirelessly to read correctly! A response to consumer expectations Kuwait Email List main (and most obvious) advantage of responsive design is that it allows you to simply reach all your targets, regardless of their browsing habits. This is an important asset for a company, because more and more consumers are connecting to the web other than via their PC. The results of the “Multi-Screen Behave” survey carried out by TNS-Sofres indicate that 33% of French people regularly access the Internet from their mobile phone, and 17% of them from a tablet.
A crucial element for e-commerce sites Responsive design is particularly suitable for commercial sites, which offer to make purchases online. The reason is obvious: if the site does not adjust to the navigation support, the shopping experience becomes much more difficult and transactions are likely to be abandoned along the way. It also affects the brand's reputation. Nearly one in two mobile users who have had a poor customer experience on mobile say they are less inclined to buy the brand's products, even at physical points of sale (source). An interesting alternative to mobile sites Of course, a mobile version of your site can also be developed, but this solution often turns out to be less sensible. In addition to higher development and maintenance costs, a mobile site has a different URL from your original.