Regularity is the key . Create and execute 2-3 topics based on insights from the company's marketing strategy and evaluate their performance on a monthly basis (copy posts, format, time of publication, etc.).
Think like a publisher . Get your audience used to what they expect from a company page / LinkedIn page. So check out the Content Suggestions feature to inspire and design content to make your followers more engaging.
Don't be afraid to experiment with different post formats. For example, while local video content can help reach an audience (not your followers), it has a lower click-through rate. The PDF/document format in turn is a dark horse. So take advantage of it.
Use several (3-4 recommended) hashtags with each post . Check out the LinkedIn Advice displayed below the post.
Your employees are your micro-influencers on LinkedIn. Don't forget it.
Until recently, managers of the Latest Mailing Database Company Page/LinkedIn Page could not interact with people based on a particular thread. LinkedIn has been unlocking this opportunity for a while. You can now choose a favorite three hashtags and monitor conversations on LinkedIn based on them .
It sounds odd, but SEO rules are also important for LinkedIn . Check all sections on the company page/LinkedIn page. Similar to your private account, if you reach the all-star level of your company page, you should be satisfied.
Marcin Nieweglowski Marcin Nieweglowski is a LinkedIn hacker with 12 years of professional experience in public relations, social media, content marketing and the creative industries. Visit Marcin Nieweglowski copy Link
make a good first impression
LinkedIn is more than just a platform for finding and recruiting new employees. It has become a mainstream content marketing platform for companies and professionals.
One of the best ways to grow your business with LinkedIn is to publish regular content and promote it on LinkedIn. Publishing articles, videos or other posts on trending industry topics can help you establish yourself as an industry thought leader. It can also improve your company's image and help you get more qualified candidates.
Another way you can use LinkedIn to grow your business is to build a solid company page and promote it. Your company's page is a page that potential customers can use to learn more about your company. This is your chance to make a good first impression and get people interested in your business.
Also, make sure to optimize your company page for search so that it can be easily found by relevant people. Optimizing your company page can help you gain more visibility and generate more leads for your business